When searching for an investment property, it’s important to put yourself in the shoes of potential tenants. In fact, the location you select may very well determine the type of tenant your property attracts.
Tenants want convenience and lifestyle, so factors like schools, shops, restaurants, public transport and green spaces all play a big role in how desirable a property feels. These nearby amenities can directly influence how quickly your investment rents out, the level of rent you can achieve, and the quality of your tenant pool.
In a market like Perth, where rental demand is high and vacancy rates are low, getting this part of the equation right can make the difference between an average return and a property that performs exceptionally well.
What Are “Amenities” and Why Do They Matter to Renters?
When investors think about property features, the first things that come to mind are usually inside the home: size, layout, or finishes. But tenants often look just as closely at what surrounds the property. Amenities are the everyday conveniences and lifestyle features outside the home that make living there easier and more enjoyable.
These can include things like access to public transport, local schools, medical centres, supermarkets, gyms, cafés, restaurants, and community facilities. The closer and more accessible these amenities are, the higher the property’s lifestyle appeal.
From an investment perspective, this matters because rental demand is shaped as much by neighbourhood features as by the property itself. Well-located homes near key amenities typically attract more interest, rent faster, and command stronger returns. In contrast, properties in areas without access to essentials often face longer vacancy periods and lower rental growth.
Demographic Breakdown: What Different Tenants Want
Before investing in a property, it’s wise to have an idea of the type of tenant you’re looking for. Different demographics value different amenities, and this has a direct impact on where you should buy and what kind of property will perform best.
Young Professionals
This group often seeks convenience and lifestyle. Proximity to public transport, cafés, gyms, and nightlife makes a property highly appealing. They’re also drawn to modern, low-maintenance homes where they can balance work and social life without hassle.
Families
Families look beyond the property itself and focus on community features. Parks, reputable schools, medical centres, and supermarkets are high on their list. Spacious homes with access to safe neighbourhoods and family-friendly infrastructure typically attract long-term tenants in this demographic.
Retirees
Older renters often prioritise peace and accessibility. Quiet, walkable neighbourhoods near healthcare facilities, local shops, and community centres hold strong appeal. Single-level homes or properties with low-maintenance living are particularly attractive to this group.
Students
Students are motivated by affordability and proximity to their university. Good access to public transport, cheap dining options, and shared living arrangements are key drivers. Flexible lease terms and properties within easy reach of campus make for highly desirable student rentals.
How to Factor Amenities Into Your Investment Strategy
Here are some simple tips on how to approach selecting an investment property with its amenities in mind.
Research Amenities Before Buying Land
Don’t just look at the property itself. Investigate what’s around it. Check the proximity of schools, shops, medical centres, transport, and lifestyle features like parks or gyms. This helps you match the suburb to the tenant demographic you’re targeting.
Use Walkability and Amenity-Mapping Tools
Online tools can give you a clear picture of how walkable and connected an area is. Look at walk scores, public transport maps, and even satellite imagery to gauge access to the things tenants value most.
Speak to Local Property Managers
Property managers have their finger on the pulse of renter demand. They know what attracts tenants in specific suburbs and what amenities command higher rent. A quick conversation can save you from making assumptions that don’t match market reality.
Focus on Relevant Amenities, Not Just Prestige
It’s easy to assume that high-end or flashy amenities automatically mean higher returns. But in practice, it’s the relevant, everyday amenities that matter most. A home near a reliable bus line or a good childcare centre can outperform one next to a luxury shopping complex if you’re targeting families.
New Build Advantage: Capitalising on Amenity Appeal
Tenants are quick to move into properties that are modern, low-maintenance, and already positioned near the conveniences they value most. That combination means fewer days on the market and faster returns.
Fixed-Price, Turnkey Properties
With Better Way 2 Build, your investment is delivered as a full turnkey package: landscaping, blinds, air conditioning, and all the details included. That fixed-price certainty makes it easier to budget and eliminates the risk of unexpected blowouts during construction.
No Renovation Costs
Unlike established homes, which often require renovations to match the quality of the neighbourhood or appeal to tenants, new builds are ready to compete. You won’t need to spend extra to “catch up” with market expectations. Everything is already up to standard.
Ready-to-Market in High-Demand Areas
Choosing a high-amenity location combined with a turnkey build means your property can be leased almost immediately after handover. This minimises vacancy periods, accelerates ROI, and positions your investment to attract long-term tenants who appreciate the balance of convenience and quality.
At Better Way 2 Build, we specialise in sourcing builder-vetted turnkey homes in locations that appeal to tenants and deliver strong rental returns. With our team of building brokers guiding you through the process, you’ll secure a property designed to maximise yield, minimise maintenance, and start generating income from day one. Contact us today!
